Узнать

Guides on internal linking

Practical writing on how internal links work — what search engines do with them, how to choose anchor text, and how to keep a growing archive linked without turning it into a full-time job. No product pitch, just the craft.

Start here

Внутренняя перелинковка: что это такое, почему она работает и как сделать всё правильно

The pillar. Discovery paths, link equity, anchor text, orphan pages, how many links a page can carry — and the point where rules beat a to-do list.

Гид

Внутренние ссылки: пять видов, где их размещать и сколько — это уже слишком

The mechanical half. Navigational, contextual, structural, footer and related links — what each is for, where on the page a link should sit, and the two checks that show what you actually have.

Гид

как выбирать слова для ссылок

The six types and when each is right, why internal anchors are a different job from backlinks, what over-optimisation actually means, and how to keep phrasing varied across hundreds of pages.

Гид

Orphan pages: how to find them and what to do with each one

Why a page nothing links to costs you more than it looks like, how to find them with a crawler plus Search Console, and the link / merge / remove decision — per page.

Гид

Internal links vs. backlinks: the half of link building you control

What each one does that the other cannot, which to do first and why, and three things people reliably get wrong — including what nofollow does to an internal link.

Reference

Internal linking glossary

Eighteen terms — anchor text, click depth, link equity, orphan page, silo, topic cluster — defined plainly, with the practical consequence rather than just the definition.