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Guides on internal linking

Practical writing on how internal links work — what search engines do with them, how to choose anchor text, and how to keep a growing archive linked without turning it into a full-time job. No product pitch, just the craft.

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Internal linking: what it is, why it works, and how to get it right

The pillar. Discovery paths, link equity, anchor text, orphan pages, how many links a page can carry — and the point where rules beat a to-do list.

Guide

Internal links: the five kinds, where they belong, and how many is too many

The mechanical half. Navigational, contextual, structural, footer and related links — what each is for, where on the page a link should sit, and the two checks that show what you actually have.

Guide

Anchor text: how to choose the words you link

The six types and when each is right, why internal anchors are a different job from backlinks, what over-optimisation actually means, and how to keep phrasing varied across hundreds of pages.

Guide

Orphan pages: how to find them and what to do with each one

Why a page nothing links to costs you more than it looks like, how to find them with a crawler plus Search Console, and the link / merge / remove decision — per page.

Guide

Internal links vs. backlinks: the half of link building you control

What each one does that the other cannot, which to do first and why, and three things people reliably get wrong — including what nofollow does to an internal link.

Reference

Internal linking glossary

Eighteen terms — anchor text, click depth, link equity, orphan page, silo, topic cluster — defined plainly, with the practical consequence rather than just the definition.