{"id":2246,"date":"2026-08-31T13:45:07","date_gmt":"2026-08-31T13:45:07","guid":{"rendered":"https:\/\/internal-links-manager.com\/en\/?page_id=2246"},"modified":"2026-08-31T14:07:19","modified_gmt":"2026-08-31T14:07:19","slug":"%e5%86%85%e9%83%a8%e9%93%be%e6%8e%a5-3","status":"publish","type":"page","link":"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/%e5%86%85%e9%83%a8%e9%93%be%e6%8e%a5-3\/","title":{"rendered":"\u5185\u90e8\u94fe\u63a5"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2246\" class=\"elementor elementor-2246\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-t0200001 ilm-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"t0200001\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-t0200002\" data-id=\"t0200002\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-t0200003 elementor-widget elementor-widget-html\" data-id=\"t0200003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"ilm-back\" href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/\">\u2190 Back to the glossary<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t0200004 elementor-widget elementor-widget-heading\" data-id=\"t0200004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u5185\u90e8\u94fe\u63a5<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t0200005 elementor-widget elementor-widget-html\" data-id=\"t0200005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ilm-termmeta\">4 minute read \u00b7 Updated 28 August 2026<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t0200006 elementor-widget elementor-widget-html\" data-id=\"t0200006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ilm-def\"><span class=\"k\">Definition<\/span><p>\u5185\u90e8 <a href=\"https:\/\/internal-links-manager.com\/zh\/%e9%93%be%e6%8e%a5%e5%bb%ba%e8%ae%be\/\" data-internallinksmanager029f6b8e52c=\"146\" title=\"\u5185\u90e8\u94fe\u63a5\u4e0e\u53cd\u5411\u94fe\u63a5\">\u94fe\u63a5<\/a> points from one page on a domain to another page on the same domain. That is the entire definition \u2014 a link in the navigation is an internal link, and so is one inside a paragraph, in a footer, or in a related-posts box.<\/p><p>Internal links are the only ranking factor a site owner fully controls, and they are the mechanism by which search engines discover, weigh and categorise everything a site publishes.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-t0200010 ilm-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"t0200010\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-t0200011\" data-id=\"t0200011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-t0200012 elementor-widget elementor-widget-heading\" data-id=\"t0200012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What counts, and what does not<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t0200013 elementor-widget elementor-widget-text-editor\" data-id=\"t0200013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Any link whose destination sits on the same domain counts: the menu, the footer, <a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/breadcrumb\/\">\u9762\u5305\u5c51<\/a>, a related-posts block, a link mid-sentence, a logo pointing home, an image wrapped in a link, a button. All of them divide up the value the page has to pass on.<\/p><p>What does not count: links to another domain \u2014 those are <a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/external-link\/\">external links<\/a> \u2014 links that only fire through JavaScript with no <code>\u94fe\u63a5<\/code> to follow, and anything behind a login. A crawler can only follow what stands in the HTML as a real anchor with a real address. A site whose navigation is a JavaScript menu without a fallback has, from a crawler&#8217;s point of view, almost no internal links at all.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t0200014 elementor-widget elementor-widget-heading\" data-id=\"t0200014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The three jobs they do<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t0200015 elementor-widget elementor-widget-text-editor\" data-id=\"t0200015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Discovery.<\/strong> A crawler arrives at the homepage and follows links. If nothing points at a page, there is no route to it \u2014 and <a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/%e7%82%b9%e5%87%bb%e6%b7%b1%e5%ba%a6\/\">\u70b9\u51fb\u6df1\u5ea6<\/a> decides how often the ones that are reachable get revisited.<\/li><li><strong>Distribution.<\/strong> Whatever standing a domain has flows along its internal links. This is what people mean by <a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/link-equity\/\">link equity<\/a>.<\/li><li><strong>Classification.<\/strong> The words in the link and the sentence around it tell a search engine what the target is about. Twenty pages pointing at one page with related wording is a strong, consistent signal.<\/li><\/ul><p>The first two are mechanical. The third is where the craft is, and it is called <a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/%e9%94%9a%e6%96%87%e6%9c%ac\/\">\u951a\u6587\u672c<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t0200016 elementor-widget elementor-widget-heading\" data-id=\"t0200016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Structural versus editorial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t0200017 elementor-widget elementor-widget-text-editor\" data-id=\"t0200017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u91cd\u8981\u7684\u533a\u522b\u4e0d\u5728\u4e8e <em>\u54ea\u91cc<\/em> a link sits but <strong>whether a human decided on it<\/strong>. Navigation links are structural: every page gets them, so they say very little about any individual page. A link inside a sentence is editorial \u2014 somebody decided that this passage was a good reason to send a reader to that page. Search engines weigh the second kind far more heavily, and so do readers.<\/p><p>This is why a long article with a full menu, a full footer and not one link in the prose is the normal case on the web, and also the most common thing worth fixing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7280774 ilm-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7280774\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4b72e0\" data-id=\"c4b72e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f4da10 elementor-widget elementor-widget-heading\" data-id=\"1f4da10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The failure almost every site shares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0feac09 elementor-widget elementor-widget-text-editor\" data-id=\"0feac09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Almost everyone links forward and never backward. A new post links to two older ones, and that is the end of it.<\/p><p>The direction is wrong. An older page that still receives traffic has something a new page does not: it has been indexed for years, it holds whatever backlinks it collected, and it gets crawled regularly. A link from there is worth more than a link from the post published yesterday.<\/p><p>So the valuable move is the one nobody makes \u2014 going into the archive and linking <em>\u8f6c\u53d1<\/em>, from the old pages to the new one. It does not happen because it means opening dozens of posts and searching each of them, which is exactly the kind of work that gets postponed indefinitely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f376e1 elementor-widget elementor-widget-heading\" data-id=\"1f376e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How many, and where on the page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b6967 elementor-widget elementor-widget-text-editor\" data-id=\"a6b6967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no fixed limit. The old advice of \u201cno more than 100 links per page\u201d came from a crawler size constraint that stopped applying many years ago.<\/p><p>What remains true is arithmetic: whatever a page passes on is divided among its outgoing links, so twenty carry more each than two hundred. The question is therefore not \u201cwhat is the maximum\u201d but \u201cis each of these doing something\u201d. A workable heuristic for editorial content is <strong>\u6bcf\u5343\u5b57\u4e24\u5230\u4e94\u4e2a\u4e0a\u4e0b\u6587\u94fe\u63a5<\/strong>, on top of whatever the template already places.<\/p><p>Placement follows the reader rather than the algorithm. Higher in the body beats lower, and prose beats a list at the end \u2014 a link in the third paragraph gets clicked, a link in a \u201cyou may also like\u201d strip below the fold mostly does not.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c49219 elementor-widget elementor-widget-heading\" data-id=\"7c49219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to see what you have<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdd12d elementor-widget elementor-widget-text-editor\" data-id=\"4fdd12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u4e24\u9879\u68c0\u67e5\uff0c\u90fd\u4e0d\u4f1a\u82b1\u5f88\u957f\u65f6\u95f4\u3002.<\/p><p><strong>\u641c\u7d22\u63a7\u5236\u53f0 \u2192 \u94fe\u63a5 \u2192 \u5185\u90e8\u94fe\u63a5\u3002.<\/strong> Free, already collecting, and it ranks every URL by how many internal links point at it. Read it from the bottom: pages with one or two inbound links are the ones the site is quietly telling Google not to bother with.<\/p><p><strong>\u722c\u884c\u3002.<\/strong> Any crawler reporting inlinks and outlinks per URL shows the same in more detail \u2014 plus the pages Search Console cannot show, those with <em>\u96f6<\/em> inbound links, which never appear in a report built from links that exist.<\/p><p>Compare both lists against a third: the pages you actually want to rank. Where the three disagree is the work list, already in priority order.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42930d8 ilm-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42930d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff145af\" data-id=\"ff145af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a095ac4 elementor-widget elementor-widget-text-editor\" data-id=\"a095ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Going deeper:<\/strong> <a href=\"https:\/\/internal-links-manager.com\/zh\/%e5%ad%a6%e4%b9%a0\/%e5%86%85%e9%83%a8%e9%93%be%e6%8e%a5-2\/\">\u5185\u90e8\u94fe\u63a5\u5b8c\u5168\u6307\u5357<\/a> covers why links carry value and how to decide which pages deserve it. <a href=\"https:\/\/internal-links-manager.com\/zh\/%e5%ad%a6%e4%b9%a0\/%e5%86%85%e9%83%a8%e9%93%be%e6%8e%a5\/\">The mechanical half<\/a> covers the five kinds of link, where each belongs, and how many is too many.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aacf4c elementor-widget elementor-widget-html\" data-id=\"4aacf4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ilm-rel\"><span class=\"k\">Related terms<\/span><ul><li><a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/external-link\/\">\u5916\u90e8\u94fe\u63a5<\/a><\/li><li><a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/contextual-link\/\">\u4e0a\u4e0b\u6587\u94fe\u63a5<\/a><\/li><li><a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/deep-link\/\">\u6df1\u5ea6\u94fe\u63a5<\/a><\/li><li><a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/%e9%94%9a%e6%96%87%e6%9c%ac\/\">\u951a\u6587\u672c<\/a><\/li><li><a href=\"https:\/\/internal-links-manager.com\/zh\/%e8%af%8d%e6%b1%87%e8%a1%a8\/orphan-page\/\">\u5b64\u7acb\u9875\u9762<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u2190 Back to the glossary Internal link 4 minute read \u00b7 Updated 28 August 2026 Definition An internal link points from one page on a domain to another page on the same domain. That is the entire definition \u2014 a link in the navigation is an internal link, and so is one inside a paragraph, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2133,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2246","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/pages\/2246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/comments?post=2246"}],"version-history":[{"count":4,"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/pages\/2246\/revisions"}],"predecessor-version":[{"id":2302,"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/pages\/2246\/revisions\/2302"}],"up":[{"embeddable":true,"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/pages\/2133"}],"wp:attachment":[{"href":"https:\/\/internal-links-manager.com\/zh\/wp-json\/wp\/v2\/media?parent=2246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}