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What is internal link building?​

Internal link building is an important measure for search engine optimization (SEO). This involves placing internal links within a website that lead from one page to another. 

These links help both users and search engines to better understand the structure of the website and its content.Internal link building has a direct influence on the ranking of your website on Google and other search engines.

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Enhanced User Experience

Internal links can improve the user experience by guiding visitors to additional relevant content, thereby increasing time on site and reducing bounce rates. These user engagement factors are considered by Google’s ranking algorithm, so a better user experience can potentially lead to higher rankings.

Page Authority Distribution

Through internal linking, your higher authority pages can pass on some of their ranking power, often referred to as ‘link juice’, to other pages within your website. This can help improve the rankings of these linked pages.

Improved Crawling and Indexing

Internal links help search engine crawlers to understand and map the structure of your website. This can increase the number of your site’s pages that are indexed by Google, leading to better visibility and higher rankings in search results.
Contextual Understanding

Contextual Understanding

Internal links provide context to Google about the content of your pages. By using relevant anchor text for your internal links, you can help Google understand what the page you’re linking to is about, which can influence how Google ranks your page for specific keywords.

Reducing Depth of Pages

Google’s crawlers prefer websites where every page is as few clicks away from the homepage as possible. A well-structured internal link network can make all pages of your site easily accessible, which could potentially improve rankings.