{"id":2285,"date":"2026-08-31T13:59:08","date_gmt":"2026-08-31T13:59:08","guid":{"rendered":"https:\/\/internal-links-manager.com\/en\/?page_id=2285"},"modified":"2026-08-31T14:37:51","modified_gmt":"2026-08-31T14:37:51","slug":"breadcrumb","status":"publish","type":"page","link":"https:\/\/internal-links-manager.com\/es\/glosario\/breadcrumb\/","title":{"rendered":"Migas de pan"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2285\" class=\"elementor elementor-2285\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-t1500001 ilm-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"t1500001\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-t1500002\" data-id=\"t1500002\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-t1500003 elementor-widget elementor-widget-html\" data-id=\"t1500003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"ilm-back\" href=\"https:\/\/internal-links-manager.com\/es\/glosario\/\">\u2190 Back to the glossary<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t1500004 elementor-widget elementor-widget-heading\" data-id=\"t1500004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span data-no-translation>Breadcrumb<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t1500005 elementor-widget elementor-widget-html\" data-id=\"t1500005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"ilm-termmeta\">3 minute read \u00b7 Updated 28 August 2026 \u00b7 Also called breadcrumb trail<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t1500006 elementor-widget elementor-widget-html\" data-id=\"t1500006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ilm-def\"><span class=\"k\">Definition<\/span><p>A breadcrumb is a trail of links showing where a page sits in a site's hierarchy \u2014 <em>Home \u203a Glossary \u203a Breadcrumb<\/em>. It gives a reader their position and one click back to every level above.<\/p><p>For internal linking it does something specific: it guarantees that every ancestor page receives a <a href=\"https:\/\/internal-links-manager.com\/es\/que-pasa-con-el-linkbuilding\/\" data-internallinksmanager029f6b8e52c=\"146\" title=\"Enlaces internos frente a backlinks\">enlace<\/a> from every page beneath it. Structural rather than editorial, so it complements <a href=\"https:\/\/internal-links-manager.com\/es\/glosario\/contextual-link\/\">contextual links<\/a> rather than replacing them.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-t1500010 ilm-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"t1500010\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-t1500011\" data-id=\"t1500011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-t1500012 elementor-widget elementor-widget-heading\" data-id=\"t1500012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three kinds, and only one is common<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t1500013 elementor-widget elementor-widget-text-editor\" data-id=\"t1500013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Hierarchy-based<\/strong> \u2014 shows the page&#8217;s fixed position in the site structure. This is the one worth having, and the only one search engines can use.<\/li><li><strong>Path-based<\/strong> \u2014 shows the route this particular visitor took. Changes per session, duplicates the back button, and gives a crawler nothing.<\/li><li><strong>Attribute-based<\/strong> \u2014 shows the filters applied on a shop listing. Useful in the interface, but it generates URL combinations rather than describing a hierarchy.<\/li><\/ul><p>Unless there is a specific reason otherwise, hierarchy-based is the answer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t1500014 elementor-widget elementor-widget-heading\" data-id=\"t1500014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What it does for SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t1500015 elementor-widget elementor-widget-text-editor\" data-id=\"t1500015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Three things, in descending order of importance.<\/p><p><strong>It makes the hierarchy machine-readable.<\/strong> A crawler can infer structure from URLs and menus, but a breadcrumb states it outright on every page.<\/p><p><strong>It reduces <a href=\"https:\/\/internal-links-manager.com\/es\/glosario\/profundidad-de-clics\/\">profundidad de clics<\/a> for category pages.<\/strong> Every deep page links up, so intermediate levels accumulate inbound links they would otherwise not get.<\/p><p><strong>It can replace the URL in search results.<\/strong> With <code>BreadcrumbList<\/code> structured data, Google may display the trail instead of the raw address \u2014 more readable, and it shows the context before the click.<\/p><p>What it does not do is substitute for editorial linking. Breadcrumbs are boilerplate: identical logic on every page, so they distinguish nothing between pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t1500016 elementor-widget elementor-widget-heading\" data-id=\"t1500016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting it right<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-t1500017 elementor-widget elementor-widget-text-editor\" data-id=\"t1500017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Mark it up.<\/strong> <code>BreadcrumbList<\/code> in JSON-LD. Rank Math and Yoast both output it; the WordPress function <code>rank_math_the_breadcrumbs()<\/code> or its Yoast equivalent handles the rendering.<\/li><li><strong>The current page is not a link.<\/strong> Show it as plain text, or omit it.<\/li><li><strong>Keep it above the content.<\/strong> A breadcrumb in the footer is decoration.<\/li><li><strong>One trail per page.<\/strong> If a page sits in three categories, pick the primary one \u2014 multiple trails confuse both audiences.<\/li><li><strong>Do not put keywords in it.<\/strong> The labels are the category names. Anything else reads as manipulation and helps nobody navigate.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbc8cf1 ilm-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbc8cf1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d91f2da\" data-id=\"d91f2da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d105e36 elementor-widget elementor-widget-heading\" data-id=\"d105e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The structured data, concretely<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70cd9e elementor-widget elementor-widget-text-editor\" data-id=\"c70cd9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><code>BreadcrumbList<\/code> is one of the simplest schema types there is: an ordered list of items, each with a position, a name and a URL. Google uses it to replace the URL line in search results with the trail.<\/p><p>Two rules decide whether it works. The markup must <strong>match what is visible on the page<\/strong> \u2014 inventing a deeper hierarchy in the JSON than the page actually shows is a structured-data violation. And the final item, the current page, should carry a name but no URL, or be omitted; both are accepted, inventing a self-link is not.<\/p><p>The Rich Results Test confirms it in seconds. Rank Math and Yoast both emit valid markup by default, so on a WordPress site this is usually a matter of checking rather than building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27925b7 elementor-widget elementor-widget-heading\" data-id=\"27925b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to do when a page has several parents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2ca57 elementor-widget elementor-widget-text-editor\" data-id=\"ed2ca57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The common case on shops and blogs alike: an item belongs to three categories. A breadcrumb has to pick one, and the picking should be deliberate rather than alphabetical.<\/p><p>Both major WordPress SEO plugins support a <em>primary category<\/em> for exactly this. Set it, and set it to the category you would want to rank \u2014 because the breadcrumb is a link from every product or post to that category page, repeated across the whole archive. On a shop with two thousand products that is a substantial and entirely automatic redistribution of <a href=\"https:\/\/internal-links-manager.com\/es\/glosario\/link-equity\/\">link equity<\/a>.<\/p><p>Leaving it unset means the software chooses, usually by ID, and the redistribution happens anyway \u2014 just not where you would have sent it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f658776 elementor-widget elementor-widget-heading\" data-id=\"f658776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accessibility, briefly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33fb9b elementor-widget elementor-widget-text-editor\" data-id=\"a33fb9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A breadcrumb is navigation, so it belongs in a <code>&lt;nav&gt;<\/code> with an accessible label \u2014 <code>aria-label=\"Breadcrumb\"<\/code> \u2014 and the current page marked with <code>aria-current=\"page\"<\/code>. Screen reader users then get told what the region is instead of hearing an unexplained list of links.<\/p><p>The separators between items should be CSS rather than text characters. A <code>\u203a<\/code> typed into the markup gets announced, which is noise; the same character as a <code>::after<\/code> is silent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd5c64 ilm-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd5c64\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f36e97\" data-id=\"2f36e97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c048ff elementor-widget elementor-widget-html\" data-id=\"1c048ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ilm-rel\"><span class=\"k\">Related terms<\/span><ul><li><a href=\"https:\/\/internal-links-manager.com\/es\/glosario\/profundidad-de-clics\/\">Profundidad de clics<\/a><\/li><li><a href=\"https:\/\/internal-links-manager.com\/es\/glosario\/silo\/\">Silo<\/a><\/li><li><a href=\"https:\/\/internal-links-manager.com\/es\/glosario\/contextual-link\/\">Enlace contextual<\/a><\/li><li><a href=\"https:\/\/internal-links-manager.com\/es\/glosario\/enlace-interno-2\/\">Enlace interno<\/a><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u2190 Back to the glossary Breadcrumb 3 minute read \u00b7 Updated 28 August 2026 \u00b7 Also called breadcrumb trail Definition A breadcrumb is a trail of links showing where a page sits in a site&#8217;s hierarchy \u2014 Home \u203a Glossary \u203a Breadcrumb. It gives a reader their position and one click back to every level [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2133,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2285","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/pages\/2285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/comments?post=2285"}],"version-history":[{"count":5,"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/pages\/2285\/revisions"}],"predecessor-version":[{"id":2340,"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/pages\/2285\/revisions\/2340"}],"up":[{"embeddable":true,"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/pages\/2133"}],"wp:attachment":[{"href":"https:\/\/internal-links-manager.com\/es\/wp-json\/wp\/v2\/media?parent=2285"}],"curies":[{"name":"bien jugado","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}